Beyond the Persona: Prototyping with Neurological Friction in Cross-Functional Teams
This guide moves beyond static user personas to explore a more dynamic, biologically-informed approach to prototyping: designing for neurological friction. We explain why traditional empathy maps often fail in cross-functional settings, where cognitive diversity creates unseen barriers to collaboration and product clarity. You'll learn how to identify and prototype around four core types of neurological friction—cognitive load, emotional valence, pattern mismatch, and temporal dissonance—using p